![]() Within 24 hours, that video had 37 million views, 650,000 likes, and 750,000 shares. You don’t need sound to see, for example, a 45-second guide to making a cheese-stuffed pizza pretzel. The videos are optimized for Facebook’s autoplay feature, which starts playing videos without the sound on. “It taps into a simple truth: People love tasty foods and the kind of foods that remind them of their childhood, comfort food, or food that reminds them of an experience,” according to Frank Cooper, BuzzFeed’s chief marketing officer.īut more importantly, Tasty and Proper Tasty have exploded on Facebook because the content is tailor-made for that platform. BuzzFeed now has a team of 75 people dedicated to producing content for Tasty. In September 2016, Tasty generated more than 1.8 billion views of its videos.Videos reach around 500 million users monthly.Nearly 15 months after launching, Tasty published 2,000 recipe videos, giving the brand a steady stream of new content.These videos, typically lasting less than two minutes, deliver on-trend recipes to a highly engaged audience. ![]() ![]() BuzzFeed’s Tasty videos are essentially cooking shows for the social media generation.
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